Custom websites tailored to your business's digital needs

Web design and development from Bilbao to the world

I'm Juanjo Marcos, known as Paigar in the digital world. A web designer and developer currently based in Bilbao.

I've spent over 20 years working with internet and communication technologies, and since 2008, I've dedicated myself exclusively to web design and development.

Think differently

Be unique

Make your website stand out

Beyond WordPress: Exploring standout alternatives

WordPress has revolutionized the digital landscape with its undeniable popularity. More than a third of websites worldwide are built on this platform, greatly contributing to web development democratization.

However, popularity doesn't always equal suitability. Each project has unique requirements deserving customized solutions. Before following the mainstream, it's crucial to analyze whether WordPress truly is the best tool for your specific objectives.

A critical consideration is the regular maintenance WordPress sites demand. You must constantly update not only the platform's core but also every installed plugin, plus the server's PHP and databases. Neglecting these updates can leave your site vulnerable to attacks or create compatibility issues when server updates occur.

Content management systems: An option, not a requirement

Content management systems (CMS) offer undeniable advantages for publishing and modifying website information. Beyond the omnipresent WordPress, the market offers alternatives like Joomla, Drupal, October, and TYPO3, each with distinctive features.

The ideal CMS always depends on your project's specific context. The same website could be implemented almost identically using different systems, each with its advocates and critics. Don't let current trends dictate your technological choices.

More importantly, many projects don't even need a content management system. Websites that update infrequently can benefit tremendously from lighter solutions offering greater speed, security, and efficiency without a CMS's added complexity.

The template problem: When uniformity becomes a liability

Have you noticed how many websites seem virtually identical? Pre-designed templates, while saving development time, lead directly to digital homogeneity. If standing out in a saturated market is your goal, differentiating your online presence becomes essential.

Though some templates boast endless customization options, this versatility comes with a hidden cost: massive amounts of unnecessary code that slows your site. The numerous preloaded features, even when unused, create heavier pages that load slowly and harm your search engine rankings.

To deliver a truly memorable experience, nothing surpasses a website specifically designed for your audience and particular needs. Authentic customization begins with a blank canvas, not a limited template.

The value of clean code: Efficiency that truly matters

Custom web development delivers not just visual originality but also technical efficiency. A site built from scratch contains only the code necessary for its specific functionalities, eliminating all excess.

This optimization results in significantly faster loading times, a crucial factor for both user experience and SEO performance. Search engines increasingly reward speed as a quality indicator.

Additionally, custom code enables unique features that can become competitive advantages for your business. From specialized booking systems to exclusive data visualizations, possibilities are limitless when you're not constrained by predefined structures.

Smart investment: Thinking for the long-term

While custom development may initially represent a larger investment, its benefits accumulate over time. A well-constructed site requires less maintenance, suffers fewer security issues, and offers greater flexibility to grow alongside your business.

Adaptability is particularly valuable in our constantly evolving digital landscape. While generic solutions may become obsolete or require complex migrations, a custom website can evolve organically, incorporating new technologies and functionalities as needed.

Viewing web development as a strategic investment rather than a one-time expense will help you make more informed decisions for your project's digital presence.

My workflow

Interested in collaborating on your next web project?

First contact: Share your vision

Everything begins when you reach out about your project. During this initial contact, I'll ask for some essential details:

  • A brief description of the project you envision
  • The goals you want to achieve
  • Your timeline requirements
  • A general idea of your budget

This preliminary information helps me assess whether my expertise and skills align with your project needs. If we both feel there's a good fit, we'll schedule a meeting (in-person or via video call) to explore the details more thoroughly.

Initial meeting: Building the foundation

This first meeting is essential for establishing a relationship built on trust. It allows us to get acquainted and confirm our professional compatibility. During this session:

  • We'll analyze your project comprehensively
  • We'll clearly define requirements and objectives
  • We'll address any initial questions you might have
  • Together, we'll outline the strategy and next steps

This shared time helps align our expectations and create a unified vision for the project we'll develop together.

Customized proposal: Clarity from day one

With all information gathered, I'll present you with a tailored proposal including:

  • A detailed breakdown of all tasks to be completed
  • Estimated timeframes for each project phase
  • The complete cost of the work

I provide a fixed price for the agreed conditions rather than an hourly rate. This gives you complete knowledge and control over your web project investment, with no unexpected costs.

Development phase: Bringing ideas to life

Once you approve the proposal, I'll need all project-related materials (texts, images, logos, access credentials, etc.) to begin development according to our established timeline.

During this phase, we'll maintain open communication to:

  • Validate progress at key milestones
  • Address questions that arise during the process
  • Approve technical or creative solutions

Transparency and consistent communication are crucial for successful project progression that meets your expectations.

Launch: Your project goes live

When development is complete, we'll conduct comprehensive final testing to ensure quality workmanship. We'll review every aspect of the project together until we're both completely satisfied with the result.

After approval, we'll proceed with publishing the project:

  • I can host it on one of my managed servers
  • Or use your preferred hosting provider

Upon completion, I'll provide all necessary codes, credentials, and documentation so you can manage your web project with complete independence.

Ready to bring your ideas to life?

Get in touch and let's shape your vision together.